Invest for the long term, we are on your side.
BUILT AROUND YOU
✳︎
ACADEMICALLY BACKED
✳︎
FULLY TRANSPARENT
✳︎
BUILT AROUND YOU ✳︎ ACADEMICALLY BACKED ✳︎ FULLY TRANSPARENT ✳︎
Holdr builds you a long-term investing plan designed to help you start, understand, and most importantly, to hold.
1
Know Yourself
Discover your Investor Profile2
Build Your Plan
See what your strategy could becomeStart With Holdr
Join early access and start holdingIn 3 minutes · 100% Free · No commitment
3
Investing became easier. Investing properly didn't.
We are trying to help the generation that needs to invest the most, but invests the least.
€10tn +
European household savings are not invested.
50% +
Of young Europeans lack knowledge to invest.
-6.5%
Traders lose in comparison to those who hold.
95% +
Of Euro active funds underperformed S&P500.
Our three fundamentals
Backed by academic research and empirical evidence, we believe all of us should follow these principles.
Start with a solid plan
Stay invested for longer
Automate good habits
Solve your doubts in one place
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Investing has become easier to access, but not necessarily easier to do well. Many young people still don’t invest, lack confidence, or are pushed toward short-term decisions. Holdr is being built to make long-term investing simpler, more understandable, and easier to stick with.
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Long-term investing works best when people stay consistent through market ups and downs. Research shows that frequent trading often leads to worse outcomes, while diversified, low-cost strategies held over time have historically been more effective for most investors.
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Holdr is not designed to make you trade more. It is designed to help you understand your profile, follow a long-term strategy, automate good habits, and stay invested when short-term market noise makes that difficult.
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Holdr is currently being developed and tested in Spain. The project is built on behavioural-finance research, long-term investing evidence, and the idea that investment products should be designed around better investor behaviour — not more activity.